“Honor your father and your mother . . . that your days may be long” (Deuteronomy 5:16).

The United States’ observance of Mother’s Day is held each year on the second Sunday in May. The holiday can be traced back to the Mother’s Day Proclamation written by Julia Ward Howe in the aftermath of the American Civil War. It was a reflection of her pacifist reaction to the horrors of the war and her conviction that mothers had a rightful voice in the conduct of public affairs. There were other attempts to create a Mother’s Day holiday in the ensuing years, but none succeeded beyond local observances.
The current holiday was created through the efforts of Anna Jarvis, continuing the work of her mother Ann Jarvis, who dreamed of creating a holiday to honor all mothers. With the help of Philadelphia department store magnate John Wanamaker, Jarvis persuaded President Woodrow Wilson to make it a national holiday in 1914.
Intentionally or not, the support of retail genius Wanamaker proved predictive, and Mother’s Day soon became so commercially successful that many opposed it, including its founder Jarvis, who spent her inheritance and the rest of her life opposing it. Such opposition has done little to slow down the commercial juggernaut that Mother’s Day has become. It is the most popular day of the year for dining out in a restaurant. According to the National Retail Federation’s annual Mother’s Day survey, 86% of Americans celebrated this day in 2018 with the average individual spending $180 on a gift; approximately $4.6 billion on jewelry, $2.6 billion on flowers, and another $813 million on greeting cards.
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